THE WORLD'S GREATEST COMPANY
The Tata Story
The Tata Story
There is simply no other business like the Tata Group
A multinational giant whose bottom line every time
is doing the right thing for society
I decided to write this book after becoming fascinated with the story behind this amazing company and their unique structure. It has been a voyage of discovery, and one in which I became more enchanted at every step.
How did it become a world leader in an array of unrelated businesses from steel and automobile manufacturing to hotels and IT consulting?
How did Tata transform itself from a family-owned business to one of the most professionally managed enterprises in the world?
What exactly is the ‘Tata Way’, which has earned it so much admiration and respect?
This brief history of Tata charts the contribution of every chairman — from Jamsetji Tata, who set up the company in 1868, to Ratan Tata and Cyrus Mistry; Exploring values at the heart of the business, as well as the roles played in development of philanthropic trusts that constitute two-thirds of the company.
For anyone curious about the Indian company that has become a leading global player, this book is the perfect introduction.
See below some examples of the beautiful illustration work by twice Pulitzer Prize winning artist, Mike Luckovich.
Reviews & Articles
Peter Casey, an instantly recognisable face in Ireland as a member of Dragons’ Den, can now add successful writer to his list of accomplishments. The Derry native sparked a bidding war in India with his first book, Tata: The World’s Greatest Company. It was released by Ballpoint Publishing in Ireland this month.